Matt Cranford

Matt has served as Sprout's Chief Operating Officer since 2023, overseeing operations, logistics, service delivery, and technology. He brought a rigorous operational foundation from roles spanning manufacturing, engineering, and healthcare technology, and is obsessed with understanding how things work and building them to be bigger, stronger, and faster. He believes technology has never moved faster, and that circular platform partners like Sprout have never been more essential. Outside of work, Matt can be found rock climbing, coaching soccer, or exploring with his wife and toddler. He holds a BSE in Industrial and Systems Engineering from Mercer University and an MBA from Emory University's Goizueta Business School.