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Matthew Cranford Promoted to Chief Operating Officer at Sprout

Sprout, a leading provider of hardware retirement solutions, is pleased to announce the promotion of Matthew Cranford to the position of Chief Operating Officer (COO). Matthew previously served as Vice President of Operations at Sprout, where he was instrumental in building a world-class culture and developing best practices to optimize the company's services.


Matt has been an integral part of the Sprout team for many years, and we're excited to have him take on this new role in executive management,” says Shelly Li, CEO of Sprout. “His ability to shape and communicate strategic vision, combined with his proven track record of designing for growth, make him the ideal candidate to lead our teams and help drive continued success.”

In his new role, Matthew will be continue his responsibilities of overseeing all aspects of Sprout's operations, including client success, logistics & service delivery, warehousing & distribution, production, and compliance. He will also be taking a more active role in developing and implementing strategic initiatives to support the company's continued growth and expansion.


“I am thrilled and deeply honored to be appointed as Sprout's COO, and I am humbled by the trust placed in me to lead this outstanding organization,” Matthew Cranford. “I am eager to serve our customers, employees, and the entire company with passion, dedication, and unwavering commitment as we strive to achieve greater heights and exceed expectations in every possible way.”

Matthew joined Sprout in 2020 as a Business Operations Strategist and quickly increased his scope of responsibilities, demonstrating his leadership skills and commitment to excellence. Prior to joining Sprout, he held the role of Director of Operational Excellence at Change Healthcare. Matthew holds a Bachelor's degree in Industrial & Systems Engineering from Mercer University and an MBA from Emory University's Goizueta Business School with a specialty in Operations & Finance.

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