Welcoming Jennefer Varner as Sprout’s Head of Marketing

Sprout is excited to welcome Jennefer Varner as our new Head of Marketing, bringing over 15 years of experience driving growth, retention, and demand generation strategies for hyper-growth B2B technology brands. 

Jennefer joins Sprout from Pushpay, where she led Growth and Retention Marketing, overseeing demand generation, MDR, and marketing operations for both Pushpay and Resi. Her career includes leadership roles at FinLync, Passport, and ANCILE/uPerform, where she built and scaled digital, account-based, and growth marketing programs that delivered measurable results across enterprise, SaaS, and fintech sectors. 

At Sprout, Jennefer will spearhead integrated marketing efforts to amplify our position as the go-to  circular supply chain partner for hyperscalers and hyper-growth enterprises. She’ll lead initiatives spanning account-based marketing, demand generation, events, and brand storytelling—ensuring Sprout’s voice remains clear, trusted, and aligned with our mission to help clients reduce risk, capture value, and protect their brands while advancing sustainability. 

“Jennefer brings the strategic acumen and executional muscle we need to fuel our next chapter of growth,” said Shelly Li, CEO of Sprout. “She understands how to craft scalable marketing programs that resonate with the customers driving outsized growth at Sprout.” 

With her proven track record of building high-impact marketing programs, Jennefer will play a central role in driving awareness, accelerating pipeline growth, and strengthening Sprout’s position as a leader in the circular IT supply chain. 

“Sprout’s vision and growth trajectory are incredibly exciting,” said Jennefer Varner. “I’m thrilled to join this talented team and help elevate how we tell Sprout’s story to the enterprises shaping the future of technology.” 

Please join us in welcoming Jennefer to the team as we continue to grow at #SproutSpeed. 

About Sprout:

Founded in 2014, Sprout specializes in providing IT asset disposition solutions for the world’s most privacy-obsessed enterprises. Backed by private equity company Recognize since 2024, Sprout is committed to optimizing the lifecycles of at-scale IT hardware portfolios, removing electronic waste from our landfills, and shaping a sustainable future for future generations. We are growing rapidly and seeking teammates who live our core values: 1) One Sprout, 2) Deliver Excellent, and 3) Integrity Matters. If you believe you would be a good fit for the Sprout team, please apply for a position here: https://careers.sproutup.com/careers-home.